Wacoal's partnership with Komen began in 1999 with the launch of the Awareness Bra. This bra comes with a special hang tag and embroidered pink ribbon on the bra that together remind women about the importance of taking steps to support overall breast health.
Today, our partnership with Komen includes our Fit for the Cure® program and various other initiatives throughout the year that raise funds for Susan G. Komen organization.
Wacoal will donate $2 for every fitting, no purchase required. On top of that, for every Wacoal bra, shapewear piece or b.tempt'd bra sold at the event Wacoal will donate an additional $2 to Susan G. Komen®.
Wacoal has guaranteed an aggregate minimum donation of $250,000 to Komen in 2015. Fit for the Cure® is a registered trademark of Susan G. Komen®.