Kroger Store Challenge to kick-off the Giving Hope a Hand Campaign

Kroger Store Challenge to kick-off the Giving Hope a Hand Campaign
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Each year in support of Breast Cancer Awareness Month, Kroger’s Giving Hope a Hand cause-marketing campaign raises funds for breast cancer awareness organizations such as Susan G. Komen for the Cure - Houston. This fall from September 23 – October 6, 2012, shelf tags will be displayed in front of a variety of popular products in all greater Houston Kroger stores to indicate the items customers can purchase to support the campaign. We hope to raise $150,000 right here in the Houston area!